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Curriculum & Leadership Journal
An electronic journal for leaders in education
ISSN: 1448-0743
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Young people, popular culture and reading

Karen Brooks
Senior Lecturer, Communication and Cultural Studies, University of the Sunshine Coast

Educators need to equip our students to become literate readers of corporate and popular culture and consumers who can make informed choices. To do so, however, educators themselves need to comprehend the roles of advertising, brands, logos and visual media in young people’s lives. It is also essential for educators to be conversant with various forms of digital technology, such as multimedia, the Internet and electronic games, and to teach students to comprehend and critique them.

Key Learning Areas


Subject Headings

Social life and customs
Multimedia systems
Mass media study and teaching
Information literacy